Focus

“Focus” in writing deals with who you are addressing.  It is who you are specifically talking to.  In particular, it deals with the pronouns that you use.  Are you addressing people in general, or specific individuals or groups, or are you just writing about yourself?  Focus is important.  If he jumps around with your focus, we can be rather confusing, and if oneself is taken literally (which is the usual case with formal writing), they can be really confusing.  Now wouldn’t that last sentence have been a whole lot more clear if my focus were consistent?  More...