I know we’re only supposed to do this once, but I don’t care.  What are they going to do?  I work in advertising.  It is the most fun I have ever had in my life.  I’m serious, most days it’s better than sex.  “100% natural fruit juice flavor.”  That was mine.  You know what it means?  Nothing.   Not a damn thing.  People hear what they want to hear.  You could say 100% natural arsenic and people would eat it.  “Factory Discount Outlet.”  There’s a good one.  I wish I’d thought of that one.  They’re packed with people thinking they’re getting a deal, just because the word “Discount” is in the title.  You know what another word for ”Factory Outlet” is?  Store.  It’s just a store, people.  Oh!  Oh!  How about “Inventory Reduction Sale.”  I love that one.  That’s what every business should be doing every day.  Reducing their inventory by selling it.  It doesn’t mean it’s any cheaper.  It just means you’re getting dumber!  It’s too easy!  God, I love my job.